BET Hip Hop Awards 2010
The BET HIP HOP AWARDS is an electric energetic presentation and celebration of the year in Hip Hop. It is the show that perpetuates the inevitable evolution and innovation of Hip Hop artists and culture. Featuring the artists of the moment, performing the music of the moment, in the culture that is always defines the moment, Hip Hop.
The chemistry of the culture, the genius, the survival and dominance of Hip Hop has always been about how elements are mixed, remixed, chopped up, stirred up in new and inventive ways. This “secret formula” of Hip Hop is our main ingredient for this campaign. Like the art form itself... skills, excellence and freshness are paramount, the fun-factor is weighed in with equal importance.
The chemistry of the culture, the genius, the survival and dominance of Hip Hop has always been about how elements are mixed, remixed, chopped up, stirred up in new and inventive ways. This “secret formula” of Hip Hop is our main ingredient for this campaign. Like the art form itself... skills, excellence and freshness are paramount, the fun-factor is weighed in with equal importance.
DELIVERABLES
Teases, promos, promo and show packages.
CREDIT
BET SVP Senior Creative Director: Kendrick Reid
BET VP Creative Director: Maurice Marable
BET Design Director: Pierre Vilmenay
Design: BET Creative Services Design Team
Design Company: Alien Kung Fu
BET VP Creative Director: Maurice Marable
BET Design Director: Pierre Vilmenay
Design: BET Creative Services Design Team
Design Company: Alien Kung Fu