BET Awards 2010
A LIVE two-hour, hosted music award show; that celebrates the biggest, the best and most influential names in music, acting, sports, humanitarianism, philanthropy and other fields of entertainment.
The central theme to the award show is transformation. The idea of a transformation comes from the premise that BET is the birth place where cultural innovations are encouraged, created, certified and launched into the world at large. Experiencing THE BET AWARDS transforms perceptions on music, style, sports, trends, entertainment, humanitarianism and culture in the collective imagination. It is the place where the pop culture standard is set.
DELIVERABLES
Teases, complete promo package, complete pre/post, sponsor and show packages.
Teases, complete promo package, complete pre/post, sponsor and show packages.
CREDIT
BET SVP Senior Creative Director: Kendrick Reid
BET VP Creative Director: Maurice Marable
BET Design Director: Pierre Vilmenay
Design: BET Creative Services Design Team
Design Company: Bombastic Inc.